Responsive Design

So what exactly is responsive website design? It’s basically a technology which prompts a website to resize itself when viewed through the browsers of devices of varying sizes, such as tablets, smartphones and game consoles. Do we really need a responsive design website? Considering that 60% of all search engine queries originate from mobile devices, the answer is a resounding yes!

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However, there was a time when modern website design entails developing multiple versions of websites for mobile devices, each with unique subdomains. However, responsive design technology has grown by leaps and bounds since over the last few years, and it simply makes no sense to continue with this outdated and inefficient practice.

Besides, responsive designs provide consistency across all devices. While navigation structures and layouts are usually slightly changed when resized (although images rarely lose their width-to-height ratio)), they remain recognizable and consistent with the primary (desktop) versions of websites. They are also search engine-friendly, and users no longer share different URLs of the same pages, which strengthens backlink portfolios.

Clients also cut down on unnecessary development and maintenance costs, while database sizes do not grow exponentially and become bloated. Additionally, webmasters no longer have to contend with multiple analytics data, or perform conversion rate optimisation and A/B or MV testing on multiple versions of their website.

The key behind the responsive design technology lies behind the fluid grid concept, which compels browsers to resize page elements in relative units and helps to improve database development. Rich media inside containing elements are automatically adjusted as well.

All websites developed by have integrated responsive designs. Prior to deployment, they are tested across all major device groups using tools like Adobe Edge Inspect to validate their responsiveness and eliminate any potential bugs or overlaps.

We also offer upgrades for legacy websites which do not have responsive design features.